I like home made fruit yogurt with plain one, but as those who are from Hiroshima, I feel nostalgic with this Chichiyasu yogurt. (Chichiyasu K.K.)
うちが小さいころにパッケージにはおらんかったねぇ。毎朝のように食べよったけど。
I had it at almost every breakfast when I was little, but its package didn't have this character back then.
His name is Chee-bo (Chee from Chichiyasu, bo is nickname to call boys in a sort of old Japanese), and was born in 1953, Showa 28, btw.
名前の由来も前出リンクのWikiに載っていますね。
「現在の『チチヤス』という社名は2代目の野村清次郎がつけたもので、父の名前の『保』を読み換えた「ヤス」と、「父」「乳」の「チチ」を組み合わせたものと言われている」。ははぁ。
An origin of a name was written at Wiki.
"The current [company name] Chichiyasu is decided by Kiyogirou Nomura, the second generation. It's a combination of his father's name Tamotsu's kanji read differently to replaced yasu and Chichi implies father and milk. I see.
おやまぁ、チチヤスって創業125年なんですって、奥さん！
Mamma mia, Chichiyasu is the 125th anniversary this year, Darling!